MISSION STATEMENT
FIJI Water, the world’s finest water, is committed to quality and excellence in our product, people, profitability, and strategic partners. We are dedicated to communicating the passion and unique properties of our brand to consumers worldwide and continuing to invest in the future while preserving and cherishing the pristine source.
COMPANY HISTORY (timeline)
1996 1997 1999 2003 2004 2005 2006 2007 2008 2009 2010

FIJI Water is formed in Fiji.

FIJI Water begins shipping to the U.S.
It is available for sale at leading hotels, fine restaurants, and limited retail locations.

FIJI Water Delivery launches.

FIJI Water is placed as a turn-down item in top hotels, including the Four Seasons Beverly Hills and Trump International.
FIJI Water partners with NetJets, a private jet service that serves FIJI Water as its in-flight water.

FIJI Water receives Secretary of State’s Award for Corporate Excellence.
ROLL International Corporation adds FIJI Water to its holdings.
4.6MM cases sold.

FIJI Water is re-launched with graphics more consistent with its unique selling propositions.
FIJI Water’s first consumer marketing campaign is launched.

FIJI Water achieves its first million-case month (May).
10MM+ cases sold.

FIJI Water becomes the #1-selling premium bottled water.
Chicago magazine names FIJI the best-tasting bottled water.

Brand Keys Customer Loyalty Index names FIJI the #1 bottled water brand.

Brand with the largest social media presence in the bottled water category.
FIJI Water is available in more than 40 countries around the world.

FIJI Water nominated for the Secretary of State's Award for Corporate Excellence.